A thorough press kit can save both you and journalists time, and enhance your credibility Building and maintaining a good relationship with the media is as important for Christian organizations as recruiting supporters and raising funds. Whether you are looking to promote or protect your ministry, you need to serve journalists well. Though some may […]
This weekend’s International Day of the Unreached is more than just another project for the InChrist Communications team—in some ways it’s also a great picture of what we do every day. The June 4 event we have been helping promote highlights the plight of the two billion or so people around the world who […]
Shifting cultural attitudes mean Christ-centered ministries and organizations are increasingly at risk of attack from those opposed to biblical values. Wise groups like the Association of Gospel Rescue Missions (AGRM), which represents hundreds of ministries reaching out to the homeless and needy across the country, are making sure they are prepared to face any potential […]
An interview with Michael Harrington from Salem Radio News. Journalists can be strong allies for faith-based organizations, helping them to share their message and increase visibility. But it’s important to have an intimate knowledge of what types of stories they write and produce, and how they like to be contacted in order to build fruitful […]
You are probably familiar with the old warning about what kind of animal you turn into when you make assumptions. The problem is that, when it comes to innovation, it’s only partly right. If you’re endeavoring to lead your organization through significant change, there are some things you absolutely must assume, and there are some […]
This article, written by our CEO, Palmer Holt, originally appeared here. —— What with print publications dying left and right, and all the fuss over “fake news,” you might be tempted to think the traditional news media is no longer an important factor for a nonprofit to consider. But nothing could be further from the […]
This once-a-year event could be the best thing yet for your nonprofit. It happens every year. Retailers will soon be going into overdrive hyping their big Black Friday sales. Not to be outdone, online retailers have countered with Cyber Monday. And don’t forget Small Business Saturday! If you run a nonprofit, you might understandably feel left […]
When developing a strategic communications plan, one of the first items on your to-do list should be to identify your stakeholder universe. This is comprised of all individuals or groups that have an interest or concern in your ministry, ranging from internal audiences, such as your donors and board members, to external audiences, including the […]
It is not always the case, but often the news cycle slows down during the summer. Many people take vacations, organizations postpone major decisions and reporters can be a bit more willing to consider your story pitches. As summer takes hold, here are a few seasonal suggestions to enhance your organization’s chance of getting positive […]
Frequently, the most visible promoter of a nonprofit is the president or chief operating officer, though getting them good publicity is not always an easy task. Still, their presence often embodies the image that many donors and clients have of the organization, and a nonprofit can make itself more visible simply by highlighting that presence. […]