Portfolio

SIM USA

Elevated SIM USA’s brand image and successfully protected the organization’s reputation Turned a potentially devastating storyline into positive media coverage for SIM USA, boosting public awareness of the organization’s work and role in Africa — 30,000 positive media mentions, with equivalent ad value of $300 million SIM doctor on cover of Time magazine’s “Persons of the Year” issue.

VIEW FULL PDF

Info

October 18, 2018
Crisis Communication
SIM USA